An investigative analysis of the factors influencing degree of involvement in a foreign market.
Journal Article
Omar, M., & Osei, C. (2015)
An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology
Journal Article
Williams Jr, R., Osei, C., & Omar, M. (2012)
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22(1), 71-81. https://doi.org/10.1080/08841241.2012.705795
As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. Thi...
Renaming a Higher Education Institution in Africa:
A Rebranding catalyst for the technological development of a country.
Presentation / Conference
Williams Jr, R., Osei, C., & Omar, M. (2012, January)
A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference, University of Southampton, Southampton