The product as a point of value.
Book
Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013)
The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology
Journal Article
Williams Jr, R., Osei, C., & Omar, M. (2012)
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22(1), 71-81. https://doi.org/10.1080/08841241.2012.705795
As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. Thi...
Renaming a Higher Education Institution in Africa:
A Rebranding catalyst for the technological development of a country.
Presentation / Conference
Williams Jr, R., Osei, C., & Omar, M. (2012, January)
A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference, University of Southampton, Southampton
Re‐branding Africa.
Journal Article
Osei, C., & Gbadamosi, A. (2011)
Re‐branding Africa. Marketing Intelligence and Planning, 29(3), 284-304. https://doi.org/10.1108/02634501111129257
Purpose
– The purpose of this conceptual paper is to explore how Africa has been branded, and to suggest ways the continent could be re‐branded to attract both international a...