The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.
Presentation / Conference
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.
FDI in Botswana: Beacon in the Dark: A Review of Literature
Conference Proceeding
Gutu, M., Anastasiadou, C., Omar, M., & Osei, C. (2017)
FDI in Botswana: Beacon in the Dark: A Review of Literature. In British Academy of Management Conference 2017-Proceedings
No abstract available.
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game
Presentation / Conference
Gutu, M., Omar, M., Anastasiadou, C., & Osei, C. (2016, April)
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game. Paper presented at International Business in a Multi-speed Global Economy
No abstract available.
An investigative analysis of the factors influencing degree of involvement in a foreign market.
Journal Article
Omar, M., & Osei, C. (2015)
An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...
The product as a point of value.
Book
Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013)
The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology
Journal Article
Williams Jr, R., Osei, C., & Omar, M. (2012)
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22(1), 71-81. https://doi.org/10.1080/08841241.2012.705795
As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. Thi...
Renaming a Higher Education Institution in Africa:
A Rebranding catalyst for the technological development of a country.
Presentation / Conference
Williams Jr, R., Osei, C., & Omar, M. (2012, January)
A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference, University of Southampton, Southampton