Managing revenue in Scottish visitor attractions.
Journal Article
Leask, A., Fyall, A., & Garrod, B. (2012)
Managing revenue in Scottish visitor attractions. Current Issues in Tourism, 1-26. https://doi.org/10.1080/13683500.2012.667070
Revenue management is often identified as a potentially valuable tool for addressing some of the challenges currently facing visitor attractions. This article sets out to inve...