Identifying competitive strategies for each phase of the intermodal terminal life cycle
Journal Article
Monios, J., & Bergqvist, R. (2017)
Identifying competitive strategies for each phase of the intermodal terminal life cycle. Research in Transportation Business and Management, 23, 97-105. https://doi.org/10.1016/j.rtbm.2017.02.007
This paper applies the marketing strategy literature to the four phases of the intermodal terminal life cycle (ITLC) to identify the appropriate competitive strategy to be und...