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Investing in degree apprenticeships: Analysing experiences through Conservation of Resources Theory

Conference Proceeding
Taylor-Smith, E., Smith, S., & Bratton, A. (2023)
Investing in degree apprenticeships: Analysing experiences through Conservation of Resources Theory.
Degree apprentices have reported finding work-life-study balance challenging. This study uses the Theory of Conservation of Resources (COR) to investigate the resources invest...

Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students

Conference Proceeding
Kurtzke, S., & Setkute, J. (2022)
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. In 2022 Academy of Marketing Conference

Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland

Conference Proceeding
Setkute, J., & Kurtzke, S. (2022)
Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland. In 2022 Academy of Marketing Conference

Building resilience and future proofing events education

Conference Proceeding
Jaimangal-Jones, D., Jackson, C., & Robertson, M. (2021)
Building resilience and future proofing events education
This session explores issues surrounding the design and delivery of Event Management programmes, specifically those related to their resilience and futureproofing. It addresse...

Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication

Conference Proceeding
Lu, X., & Rahman, M. (2020)
Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication. In 2018 Global Marketing Conference at Tokyo Proceedings. , (282-286). https://doi.org/10.15444/GMC2018.03.03.01
Using the framework of social support, we aim to examine factors influencing social Word-of-Mouth (WOM) adoption. The proposed research model will be tested among customers wh...

Graduating from the Classroom to the Boardroom: Supporting HE Students’ Employability.

Conference Proceeding
Brodie, J., Miles, W., & Hutchinson, J. (2018)
Graduating from the Classroom to the Boardroom: Supporting HE Students’ Employability. In Online Proceedings of CABS LTSE Conference
The Get on Board (GOB) extra-curriculum programme started at Edinburgh Napier University’s Business School in 2013. Its goal is to prepare students to take up board level oppo...

The Impact of Negatively-valenced Influencing Behaviour

Conference Proceeding
Azer, J., & Alexander, M. (2018)
The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings, (845-850
Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and p...

Online platforms for smart specialisation strategies and smart growth

Conference Proceeding
Panori, A., Angelidou, M., Mora, L., Reid, A., & Sefertzi, E. (2018)
Online platforms for smart specialisation strategies and smart growth. In Regions at a Turning Point: Post-Digital Communities, New Regionalism and Re-Nationalisation - Sustainable Development Implications, (96-102
This paper reports on the findings of the Online-S3 project, funded under the Horizon 2020 Programme (ISSI-4-2015), which tries to address the challenge of strengthening regio...

Smart City Development Paths: Insights from the First Two Decades of Research

Conference Proceeding
Mora, L., Deakin, M., & Reid, A. (2018)
Smart City Development Paths: Insights from the First Two Decades of Research. In A. Bisello, D. Vettorato, P. Laconte, & S. Costa (Eds.), Smart and Sustainable Planning for Cities and Regions: Results of SSPCR 2017, (403-420). https://doi.org/10.1007/978-3-319-75774-2
More than 20 years have now passed since the concept of smart city first appeared in a scholarly publica-tion, marking the beginning of a new era in urban innovation. Since th...

Stylized Facts on Smart Specialisation Research

Conference Proceeding
Mora, L., Deakin, M., & Reid, A. (2018)
Stylized Facts on Smart Specialisation Research. In M. Bozina Beros, N. Recker, & M. Kozina (Eds.), Proceedings of the 27th International Scientific Conference on Economic and Social Development, (176-185
Smart Specialisation has generated a paradigmatic change in regional innovation policies and the European Union has shown a strong interest in supporting research that investi...