Runway logic: "Y" generation Y prefer fashion brand over country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013)
Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92
With approximately 1.38 billion, Generation Y are currently in the job market
or about to enter the job market, they are increasingly taking over the spending
power of the pre...
Marketing in SMEs: the sales process of SMEs on the food and drink industry.
Book Chapter
Douglas, T., & Omar, M. (2013)
Marketing in SMEs: the sales process of SMEs on the food and drink industry. In N. O. Ndubisi, & S. Nwankwo (Eds.), Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes, 163-196. IGI-Global. https://doi.org/10.4018/978-1-4666-2952-3.ch009
There would appear to be varied approaches to the sales process practiced by SMEs in how they go about locating target customers, interfacing with prospects and new customers,...
Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods.
Journal Article
Williams, J., & Omar, M. (2013)
Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. Transnational Marketing Journal, 1, 59-71
Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of...
The product as a point of value.
Book
Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013)
The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan
Females online! Examination of female consumer behaviour in Bahrain online banking environment.
Presentation / Conference
Omar, M., Tjandra, N. C., & Abdurrahman, L. A. R. (2013, July)
Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013, Cardiff, UK
In 2011 it was reported that Bahrain was the country with the highest increase in absolute Information and Communication Technology (ICT) Development Index (IDI) (Internationa...
The Sales Process Practice of Food and Drink SMEs -
A Holistic Conceptual Framework: Steps, dimensions, barriers and enablers.
Working Paper
Douglas, T. & Omar, M. (2012)
A Holistic Conceptual Framework: Steps, dimensions, barriers and enablers
Purpose –The research examines the sales process practised by SMEs, and barriers and enablers that hinder and support effective selling practices from the selling organisation...
The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market
Book Chapter
Williams, J., Omar, M., & Rajadhyaksha, U. (2012)
The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market. In K. S. Swan, & S. Zou (Eds.), Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, 267-279. Emerald. https://doi.org/10.1108/S1474-7979%282012%290000023017
Addressing potential markets in emerging countries is an important development in international marketing, and over the last decade research has been energized by the model of...
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology
Journal Article
Williams Jr, R., Osei, C., & Omar, M. (2012)
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22(1), 71-81. https://doi.org/10.1080/08841241.2012.705795
As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. Thi...
Renaming a Higher Education Institution in Africa:
A Rebranding catalyst for the technological development of a country.
Presentation / Conference
Williams Jr, R., Osei, C., & Omar, M. (2012, January)
A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference, University of Southampton, Southampton
Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation
Journal Article
Lewrick, M., Omar, M., & Williams, J. (2011)
Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation. Journal of technology management & innovation, 6, 48-62. https://doi.org/10.4067/S0718-27242011000300004
The concepts of market orientation and innovation and their interrelationship with business success have been explored
from a number of perspectives. However, research in this...