The Sales Process Practice of Food and Drink SMEs -
A Holistic Conceptual Framework: Steps, dimensions, barriers and enablers.
Working Paper
Douglas, T. & Omar, M. (2012)
A Holistic Conceptual Framework: Steps, dimensions, barriers and enablers
Purpose –The research examines the sales process practised by SMEs, and barriers and enablers that hinder and support effective selling practices from the selling organisation...