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17 results

The key drivers of foreign direct investment in emerging African markets: Evidence from Nigeria’s service sector

2016 - 2021
Francis Achi | Director of Studies: Dr Collins Osei | Second Supervisor: Dr John Thomson

The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying

2015 - 2020
Dr Alessandro Feri | Director of Studies: Dr Nathalia Tjandra | Second Supervisor: Dr Collins Osei

Foreign direct investment and determinants: A case of Zimbabwe

2015 - 2019
Dr Mavis Gutu | Director of Studies: Dr Collins Osei | Second Supervisor: Dr Constantia Anastasiadou

Evaluation of factors influencing the success of forced coopetition in IT multi-sourcing projects

2014 - 2017
Stefan Buttschardt | Director of Studies: Dr Nathalia Tjandra | Second Supervisor: Dr Collins Osei

Critical investigation of the mobile information technology expert’s perspective on the impact of mobile application development within the German financial market and service industry

2013 - 2017
Klaus Hahn | Director of Studies: Dr Constantia Anastasiadou | Second Supervisor: Dr Maktoba Omar Saad

Fifty shades of consumer engagement: an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook

2013 - 2017
Dr Agata Krowinska | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad

The informational prerequisites of pricing decisions: Determinants and implications of pricing information acquisition in SMEs

2010 - 2015
Lars Achterberg | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Dr John Thomson

Process definition for innovation in trade fairs

2009 - 2013
Michael Pollmann | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Prof Robert Raeside

Towards an understanding of management impact in post-92 universities

2009 - 2016
Iain Mcintosh | Director of Studies: Dr Janice McMillan | Second Supervisor: Prof Paul Barron

The lore of the brand: an investigation into how organisations can build consumer engagement and brand affinity through a shared narrative

2008 - 2013
Mark Fowlestone | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Lois Farquharson