Influences and benefits of role models on social media
Conference Proceeding
Jenkins, L., Lin, R., & Jeske, D. (2016)
Influences and benefits of role models on social media. In E. L. Slade, N. P. Rana, S. Al-Sharhan, A. C. Simintiras, Y. K. Dwivedi, M. Mäntymäki, …M. Clement (Eds.), Social Media: The Good, the Bad, and the Ugly, Proceedings 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, 673-684. https://doi.org/10.1007/978-3-319-45234-0_60
The current paper examined three research questions. First, what are the perceived benefits for social network users who have role models online? Second, to what extent does h...