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12 results

The Nature and Role of Visitor Attraction

Book Chapter
Leask, A. (2022)
The Nature and Role of Visitor Attraction. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd). Routledge. https://doi.org/10.4324/9781003041948-2
Visitor attractions play a vital role in the development and success of tourism destination. The aim of this chapter is first to define the terms ‘visitor attraction’ and ‘tou...

Interpretation at heritage sites: Culloden Battlefield, UK

Book Chapter
Urquhart, E. (2022)
Interpretation at heritage sites: Culloden Battlefield, UK. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd edn). London: Routledge. https://doi.org/10.4324/9781003041948-28
This chapter presents a case study that explores heritage interpretation within the context of Culloden Battlefield, UK. The case will initially consider the challenges and is...

Creating Dementia Friendly Destinations in Scotland

Book Chapter
Leask, A., Wardrop, K., Fyall, A., & Hansen, M. (2021)
Creating Dementia Friendly Destinations in Scotland. In Managing Events, Festivals and the Visitor Economy: Concepts, Collaborations and Cases (17-36). Wallingford, UK: CABI. https://doi.org/10.1079/9781789242843.0003
• Accessible tourism is an increasingly important sector of the tourism industry. • The ageing population represents an under-developed and lucrative market. • Globally 46 ...

Marketing Archaeological Heritage for Tourism

Book Chapter
Fyall, A., Leask, A., & Barber, S. (2020)
Marketing Archaeological Heritage for Tourism. In D. J. Timothy, & L. G. Tahan (Eds.), Archaeology and Tourism - Touring the Past (69-86). Bristol: Channel View Publications
Abstract not available.

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh

Book Chapter
Urquhart, E., & Leask, A. (2019)
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers
The objectives of this chapter are to: - Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences; - Identify a...

Events, Visitor Attractions and The Event Attraction Continuum

Book Chapter
Weidenfeld, A., & Leask, A. (2016)
Events, Visitor Attractions and The Event Attraction Continuum. In A. Weidenfeld, R. Butler, & A. M. Williams (Eds.), Visitor Attractions and Events: Locations and LinkagesTaylor & Francis
No abstract available.

Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.

Book Chapter
Bakiewicz, J., Leask, A., Barron, P., & Rakić, T. (2015)
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. In M. Kozak, & N. Kozak (Eds.), Destination Marketing: international perspectivesRoutledge
No abstract available. Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.

The Role of Edinburgh World Heritage in Managing a World Heritage City

Book Chapter
Leask, A. (2013)
The Role of Edinburgh World Heritage in Managing a World Heritage City. In Contemporary Cases in Heritage
No abstract available.

Revenue Management at Heritage Attractions

Book Chapter
Leask, A. (2013)
Revenue Management at Heritage Attractions. In P. Legohérel, E. Poutier, & A. Fyall (Eds.), Revenue Management for Hospitality and Tourism,
This chapter focuses on how revenue management might be suitable for use as a tool in developing the effective management of heritage visitor attractions (HVAs). It begins wit...

World Heritage Designation – New Lanark

Book Chapter
Leask, A. (2011)
World Heritage Designation – New Lanark. In B. Garrod, & A. Fyall (Eds.), Contemporary Cases in Tourism
No abstract available.