Supporting sales professionals in continuous professional development: a framework for training, mentoring and coaching
Journal Article
Mackenzie, C., & Bauer, A. C. (2022)
Supporting sales professionals in continuous professional development: a framework for training, mentoring and coaching. Wirtschaft und Management, 32, 67-85
This conceptual paper has the aim of providing a tool suitable for supporting the continuous professional development of sales management and staff.
Previous research high...
A new paradigm for CPD in Sales
Journal Article
Mackenzie, C., & Bauer, A. C. (2021)
A new paradigm for CPD in Sales. International Journal of Sales Transformation, 7(4), 10-13
This concept paper discusses the benefits of a continuous Training, Mentoring and Coaching cycle for sales managers and sales executives. It explains the different stages of t...