From forecasting to drink and how we could be more sociable with business.
Presentation / Conference
Gormley, P., MacMillan, G., & Canduela, J. (2002, June)
From forecasting to drink and how we could be more sociable with business. Paper presented at 22nd International Symposium on Forecasting, Dublin, Ireland
The presentation covers the developments in forecasting and market modeling within Scottish Courage Brands,
the major brewer in the UK take home market. It illustrates the joi...