The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting
Journal Article
McCole, P., Ramsey, E., Kincaid, A., Fang, Y., & Li, H. (2019)
The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting. Information Technology and People, 32(4), 781-801. https://doi.org/10.1108/ITP-08-2017-0274
Varied accounts exist regarding the role of trust and satisfaction in online continuance intention and contexts within which this occurs. This paper considers the moderating e...
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
Journal Article
Pich, C., Harvey, J., Armannsdottir, G., Poorrezaei, M., Branco-Illodo, I., & Kincaid, A. (2018)
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum. International Journal of Market Research, 60(6), 589-610. https://doi.org/10.1177/1470785318793260
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom’s membership of the European Union. Using the ...