Marc Crothall is 58 years young and started his working life in tourism, leisure, and hospitality industry at the age of 17.
He has held many front-line senior management and executive positions across various sectors of the tourism, hospitality, and leisure industry, in different parts of the world.
In May 2021, Marc was appointed as the first CEO of The Scottish Tourism Alliance (STA), acknowledged as the overarching trade body for the sector. He chaired the national Strategy Steering Group that was charged with developing Scotland’s future tourism strategy, Scotland Outlook 2030, which was launched on 5th March 2020 by Scotland’s First Minister, Nicola Sturgeon.
Marc is the lead industry representative on the Scottish Tourism Emergency Response Group (STERG) and Scotland’s Tourism Task Force. He is a well-respected influencer, spending much of his time engaging directly with senior ministers in both Scottish & UK governments, making representation on behalf of the industry.
In addition, Marc co-chairs the National Food Tourism Leadership Board, is Scotland’s representative on the UK Tourism Industry Council, and he is a board member of Apprenticeship in Hospitality Scotland, Hoteliers Charter, Interface and Springboard (Scotland).
In 2020, Marc was awarded the “Fellowship” by the Scottish Hotel industry for his outstanding contribution to the field.