Craiglockhart hosts international contest

Date posted

5 June 2017


RISING sales stars from across Europe went head to head in Edinburgh at a prestigious international competition.

Students from across the Continent, and a team from Kansas State University in the USA, came to Scotland to take part in the Salesforce European Sales Competition at Edinburgh Napier University.

European Sales Competition logo

More than 50 students from 20 universities in 11 different countries entered the event at the Craiglockhart campus, where they were assessed on their presentation, negotiation and interpersonal skills.

The host university, Aberdeen, Abertay and Dundee flew the flag for Scotland at the contest - part of the movement to take sales away from the spiv stereotype and put it at the heart of the higher education curriculum. 

After two intense days of pitching to and negotiating with seasoned business professionals, Daisy Fagel from Euridis Business School in France emerged as the winner of the main Sales Role Play competition. Lanessa Aurand of Kansas State came second and Matthew Saunders of the University of Portsmouth was third.

Two lines of people shaking hands with one another

There were five joint winners of the Sales SpeedSell competition which acted as a curtain raiser to the event, held last Wednesday and Thursday; Sarai Lambert (Euridis), Molly Young (Kansas State), Jacqueline Clawson (Kansas State) and the host university’s Giulia Hetzenauer and Tobia La Marca. 

Edinburgh Napier’s Dr Tony Douglas, Director of the Competition, the fourth European Sales Competition to be held, said: “ESC 2017 gave students the chance to demonstrate their presentation, active listening, questioning, negotiating and closing skills.

“It is very likely that students will receive job offers from one of the many sponsors in attendance, and it was also a great opportunity to showcase our Craiglockhart campus, which was an ideal venue for such a large competition.”

He added: “The prestigious event will be followed next year with a UK Sales Competition now that more and more UK-based Universities are starting to take sales seriously as part of their Business School curriculum.”

The first of the European Sales Competitions - which put students’ skills under the microscope by role playing the pressures of real-life business situations - was organised in Brussels in June 2015 with the aim of addressing a lack of structured sales training and exposing participants to cross-cultural differences.

A man taking part in the European Sales Competition

Last week’s competition in Edinburgh was sponsored by cloud computing company Salesforce

Oracle, Gartner, Hudson, Eastern Western Motor Group, Textron and the Association of Professional Sales also supported the event, which aims to make sales an attractive career choice, and competing students came from as far afield as Spain, Finland, Holland, Norway, Germany, Belgium, Austria and the USA.

Wednesday’s SpeedSell event saw students pitching against the clock to professional sales people and getting instant feedback on their performance.

The main competition the following day involved competitors selling to buyers provided by the Royal Bank of Scotland, with the five afternoon finalists having their performance relayed by video link to an audience in the Lindsay Stewart Lecture Theatre. The winners were announced at a Gala Dinner on Thursday night.

Edinburgh Napier, home to Scotland’s first university sales division, offers two PG degree programmes with a sales element, and an advisory group drawn from industry helps develop the teaching agenda.

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