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8 results

An ethnographic interpretation of the work environment within a creative culture in the advertising sector

2009 - 2014
Purpose and rationale The purpose of the exploratory research is to provide a deeper understan...
Dr Christine Band | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask

Elucidating the dimensions of communication and the role of culture in an Austrian medical setting

2012 - 2020
Leena Saurwein | Director of Studies: Prof John Ensor | Second Supervisor: Prof Mary Fischer

The role of niche tourism products in destination development

2009 - 2011
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Prof Jane Ali-Knight | Director of Studies: Prof John Ensor

Fifty shades of consumer engagement: an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook

2013 - 2017
Dr Agata Krowinska | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels

2014 - 2019
Dr Clidna Soraghan | Director of Studies: Dr Elaine Mercer-Jones | Second Supervisor: Prof John Ensor

World heritage, tourism and national identity: a case study of the Acropolis in Athens, Greece

2005 - 2009
Tijana Rakic | Director of Studies: Prof John Ensor

Festival images: Brand image and stakeholders’ brand relationship types at the Edinburgh Festival Fringe

2007 - 2011
Dr Louise Todd | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask

A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image

2015 - 2020
Kathryn Rezai | Director of Studies: Dr Elaine Mercer-Jones | Second Supervisor: Prof John Ensor