Management Challenges at Film-Induced Tourism Heritage Attractions
Journal Article
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2017)
Management Challenges at Film-Induced Tourism Heritage Attractions. Tourism Planning and Development, 14(4), 548-566. https://doi.org/10.1080/21568316.2017.1303540
In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in...
Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector
Journal Article
Leask, A., Fyall, A., & Barron, P. (2011)
Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism, 1-30. https://doi.org/10.1080/13683500.2011.642856
This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted t...
The learning style preferences of hospitality management students: observations from an international and cross cultural study.
Journal Article
Barron, P. & Lashley, C. (2006)
The learning style preferences of hospitality management students: observations from an international and cross cultural study. International Journal of Hospitality Management. 25, 552-569. doi:10.1016/j.ijhm.2005.03.006. ISSN 0278-4319
This paper reports on a study of the learning style preferences of new entrants onto hospitality and tourism programmes in Australia and the United Kingdom. It suggests that a...
Engaging with Generation Y at Museums
Book Chapter
Leask, A., & Barron, P. (2012)
Engaging with Generation Y at Museums. In M. Smith, & G. Richards (Eds.), The Routledge Handbook of Cultural TourismTaylor & Francis. https://doi.org/10.4324/9780203120958.ch50
Museums form a significant proportion of the cultural tourism offering in many destinations across the world. They ‘serve the functions of collection, research and exhibition,...
Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland
Journal Article
Barron, P., & Leask, A. (2017)
Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland. Museum Management and Curatorship, 32(5), 473-490. https://doi.org/10.1080/09647775.2017.1367259
Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the ...
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
Conference Proceeding
Leask, A., Barron, P., & Ensor, J. (2012)
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumer...