Events management education.
Book Chapter
Leask, A., & Barron, P. (2011)
Events management education. In The Routledge Handbook of EventsRoutledge. https://doi.org/10.4324/9780203803936.ch30
This chapter considers the development of events management education and the close association that this has with the development of academic research in the events managemen...
Engaging residents as stakeholders of the visitor attraction.
Journal Article
Garrod, B., Fyall, A., Leask, A., & Reid, E. (2012)
Engaging residents as stakeholders of the visitor attraction. Tourism Management, 33, 1159-1173. https://doi.org/10.1016/j.tourman.2011.11.014
While local residents are widely recognised to play a pivotal role in the development and management of destinations, their role in the context of visitor attractions has larg...
After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?
Journal Article
Easson, H., & Leask, A. (in press)
After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875
Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more comme...
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh
Book Chapter
Urquhart, E., & Leask, A. (2019)
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers
The objectives of this chapter are to:
- Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences;
- Identify a...
The development of core concepts of yield management
Journal Article
Leask, A. E., & Yeoman, I. (1999)
The development of core concepts of yield management. International Journal of Heritage Studies, 5(2), 96-110. https://doi.org/10.1080/13527259908722254
Abstract Yield management offers an Operations Manager a decision support framework for examining the revenue and conservation decision variables that integrate the characteri...
Visitor Management at a World Heritage Site – Skara Brae Prehistoric Village
Book Chapter
Leask, A., & Garrod, B. (2011)
Visitor Management at a World Heritage Site – Skara Brae Prehistoric Village. In B. Garrod, & A. Fyall (Eds.), Contemporary Cases in Tourism
No abstract available
Understanding primary stakeholders' multiple roles in hallmark event tourism management
Journal Article
Todd, L., Leask, A., & Ensor, J. (2017)
Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management, 59, 494-509. https://doi.org/10.1016/j.tourman.2016.09.010
This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings...
Destination marketing: Future issues — Strategic challenges
Journal Article
Fyall, A., & Leask, A. (2006)
Destination marketing: Future issues — Strategic challenges. Tourism and Hospitality Research, 7(1), 50-63. https://doi.org/10.1057/palgrave.thr.6050029
Although pivotal to the travel and tourism system, the destination is widely acknowledged to be one of the most difficult products to manage and market. Over the coming decade...
Events management education
Book Chapter
Barron, P., & Leask, A. (2020)
Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Abingdon: Routledge
Abstract not available.
Engaging local residents as stakeholders in World Heritage Sites
Presentation / Conference
Leask, A. (2022, March)
Engaging local residents as stakeholders in World Heritage Sites. Paper presented at New Lanark: A living legacy Anniversary Conference, New Lanark, UK
This paper explores how local residents engage in the management of World Heritage Sites, with specific examples from New Lanark and Edinburgh Old and New Towns World Heritag...