Towards Improved Performance in Marketing: The Use of Property-based websites by Estate Surveyors and Valuers in Lagos, Nigeria
Journal Article
Bamidele, A. O., Adenusi, R. D., & Osunsanmi, T. O. (2018)
Towards Improved Performance in Marketing: The Use of Property-based websites by Estate Surveyors and Valuers in Lagos, Nigeria. Journal of African Real Estate Research, 3(1), 81-93. https://doi.org/10.15641/jarer.v1i1.451
The increase in globalisation has changed marketing strategies available to professionals within the built environment. This study investigated the marketing methods most used...