Hybrid Servicescapes in Tourism and Hospitality
Book Chapter
Urquhart, E. (in press)
Hybrid Servicescapes in Tourism and Hospitality. In N. Stylos, R. Rahimi, & P. Robinson (Eds.), Contemporary Marketing Management for Tourism and Hospitality. Palgrave Macmillan
Despite being 30 years since the publication of Bitner’s (1992) seminal article, the servicescape concept remains central to the marketing and management of tourism and hospit...
Interpretative Tools
Book Chapter
Urquhart, E. (2022)
Interpretative Tools. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing
The entry focusses on a central activity, not only for visitor attractions, but for other leisure, tourism and destinations environments. Interpretation involves a variety of ...
Future trajectories for automated tourism and hospitality services
Book Chapter
Urquhart, E. (in press)
Future trajectories for automated tourism and hospitality services. In S. Ivanov, & C. Webster (Eds.), Future tourism in a robot-based economy. Bristol: Channel View
Interpretation at heritage sites: Culloden Battlefield, UK
Book Chapter
Urquhart, E. (2022)
Interpretation at heritage sites: Culloden Battlefield, UK. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd edn). London: Routledge. https://doi.org/10.4324/9781003041948-28
This chapter presents a case study that explores heritage interpretation within the context of Culloden Battlefield, UK. The case will initially consider the challenges and is...
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh
Book Chapter
Urquhart, E., & Leask, A. (2019)
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers
The objectives of this chapter are to:
- Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences;
- Identify a...