Individualising the tourist brochure: reconfiguring tourism experiences and transforming the classic image maker.
Book Chapter
Anastasiadou, C., & Migas, N. (2013)
Individualising the tourist brochure: reconfiguring tourism experiences and transforming the classic image maker. In J. Lester, & C. Scarles (Eds.), Mediating the Tourism Experience: From Brochures to Virtual Encounters (123-138). Ashgate Publishing
Individualized Tourism Brochures as a Novel Approach to Mass Customization
Journal Article
Migas, N., Anastasiadou, C., & Stirling, A. (2008)
Individualized Tourism Brochures as a Novel Approach to Mass Customization. Journal of Hospitality and Leisure Marketing, 17, 237-257. https://doi.org/10.1080/10507050801978463
Tourism is an information intensive business and technological advances have transformed the way in which information is stored, managed and transmitted to potential visitors....