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The Impact of Non-customers with High Influencer Value in Social Networks

Presentation / Conference

Azer, J., & Ranaweera, C. (2019, June)

The Impact of Non-customers with High Influencer Value in Social Networks. Paper presented at QUIS16, The 16th International Research Symposium on Advancing Service Research and Practice!, Karlstad, Sweden

This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network s...

The Impact of Negatively-valenced Influencing Behaviour

Conference Proceeding

Azer, J., & Alexander, M. (2018)

The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings, (845-850

Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and p...

Conceptualizing negatively valenced influencing behavior: forms and triggers

Journal Article

Azer, J., & Alexander, M. J. (2018)

Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, https://doi.org/10.1108/josm-12-2016-0326

Purpose The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB...

Negatively-valenced customer engagement behavior: forms and drivers

Conference Proceeding

Azer, J., & Alexander, M. (2017)

Negatively-valenced customer engagement behavior: forms and drivers. In 5th The Naples Forum on Service: Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda. , (7

Purpose – This study aims at conceptualising forms and drivers of negatively-valenced Customer Engagement Behavior (CEB). Despite a growing portfolio of conceptual and empiric...

Facebook from socializing to advertising.

Journal Article

Azer, J. (2015)

Facebook from socializing to advertising. African journal of business management, 9(24), 796-813. https://doi.org/10.5897/ajbm2015.7866

This research aims to investigate if Facebook has a significant effect as a tool of advertising in Egypt and to present to marketers practical trends to use in order to close ...

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