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Dr Alessandro Feri

Associate

01314554395

A.Feri@napier.ac.uk

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Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration

Journal Article

Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019)

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813

This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most...

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity

Presentation / Conference

Feri, A. (2017, July)

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK

No abstract available.

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3 Bags Wool: Product and market development using salvage material

2017 - 2018

Working with small wool shop to use textile industry salvage as the basis for developing new export products.

Funder: Scottish Funding Council | Value: £4,993

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The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying

2015 - 2020

Dr Alessandro Feri | Director of Studies: Dr Nathalia Tjandra | Second Supervisor: Dr Collins Osei

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Your best brand strategy idea is hiding in plain sight: Expert insights on marketing

15 November 2021

Excellent insights on marketing strategy development behind some of the big UK, global advertising campaigns of our time.

Marketing strategy, paid marketing, CRM, copywriting: it's all in a day's work for Edinburgh marketing consultant Kirsty Kirkhope

8 November 2021

Insights on developing digital marketing strategy and tactics, client-side and agency-side.

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Edinburgh Napier University

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Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity

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3 Bags Wool: Product and market development using salvage material

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The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying

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Your best brand strategy idea is hiding in plain sight: Expert insights on marketing

Marketing strategy, paid marketing, CRM, copywriting: it's all in a day's work for Edinburgh marketing consultant Kirsty Kirkhope

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