The Impact of Non-customers with High Influencer Value in Social Networks
Presentation / Conference
Azer, J., & Ranaweera, C. (2019, June)
The Impact of Non-customers with High Influencer Value in Social Networks. Paper presented at QUIS16, The 16th International Research Symposium on Advancing Service Research and Practice!, Karlstad, Sweden
This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network s...
The Impact of Negatively-valenced Influencing Behaviour
Azer, J., & Alexander, M. (2018)
The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings, (845-850
Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and p...
Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh
Presentation / Conference
Osei, C., & Weigert, A. M. (2018, May)
Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh. Paper presented at 47th European Marketing Academy (EMAC) Conference
This exploratory research uncovers the current perception of brand Edinburgh among the residents of Munich, and explores potential attitudes, feelings and emotions of the part...
Food fraud and the perceived integrity of European food imports into China
Kendall, H., Naughton, P., Kuznesof, S., Raley, M., Dean, M., Clark, B., …Frewer, L. J. (2018)
Food fraud and the perceived integrity of European food imports into China. PLOS ONE, 13(5), https://doi.org/10.1371/journal.pone.0195817
Persistent incidents of food fraud in China have resulted in low levels of consumer trust in the authenticity and safety of food that is domestically produced....
Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach.
Naughton, P., McCarthy, M., & McCarthy, S. (2017)
Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite, 117(1), 168-178. https://doi.org/10.1016/j.appet.2017.06.027
Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and effor...
Negatively-valenced customer engagement behavior: forms and drivers
Azer, J., & Alexander, M. (2017)
Negatively-valenced customer engagement behavior: forms and drivers. In 5th The Naples Forum on Service: Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda. , (7
Purpose – This study aims at conceptualising forms and drivers of negatively-valenced Customer Engagement Behavior (CEB). Despite a growing portfolio of conceptual and empiric...
Facebook from socializing to advertising.
Azer, J. (2015)
Facebook from socializing to advertising. African journal of business management, 9(24), 796-813. https://doi.org/10.5897/ajbm2015.7866
This research aims to investigate if Facebook has a significant effect as a tool of advertising in Egypt and to present to marketers practical trends to use in order to close ...
Osei, C., & Gbadamosi, A. (2011)
Re‐branding Africa. Marketing Intelligence and Planning, 29(3), 284-304. https://doi.org/10.1108/02634501111129257
– The purpose of this conceptual paper is to explore how Africa has been branded, and to suggest ways the continent could be re‐branded to attract both international a...